Attractants & Prepared Baits

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Fortified with Gulp! flavor bits Natural live bait taste Floating formula floats hook in the...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Fortified with Gulp! flavor bits Natural live bait taste Floating formula floats hook in the...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Fortified with Gulp! flavor bits Natural live bait taste Floating formula floats hook in the...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Fortified with Gulp! flavor bits Natural live bait taste Floating formula floats hook in the...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Fortified with Gulp! flavor bits Natural live bait taste Floating formula floats hook in the...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Fortified with Gulp! flavor bits Natural live bait taste Floating formula floats hook in the...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling hard baits have continued to cash countless checks...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling hard baits have continued to cash countless checks...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling hard baits have continued to cash countless checks...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling hard baits have continued to cash countless checks...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling hard baits have continued to cash countless checks...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling hard baits have continued to cash countless checks...