Live Target

The Sunfish Rattlebait was developed for anglers with a passion for cranking. The natural shape and profile, color schemes and swimming action are designed to mimic an isolated Sunfish frantically fleeing from its predator. Great for targeting aggressive...

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Rainbow Smelt are common forage to Northern game fish such as Walleye, Salmon, Trout, and Smallmouth Bass. Smelt are mostly found in Northern reservoirs and in and around the Great Lakes.The Jerkbait hosts a weight transfer, suspends and has a deep...

Rainbow Smelt are common forage to Northern game fish such as Walleye, Salmon, Trout, and Smallmouth Bass. Smelt are mostly found in Northern reservoirs and in and around the Great Lakes.The Jerkbait hosts a weight transfer, suspends and has a deep...

Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure sets a new standard in Craw imitations. The hollow carapace offers more than just a snag resistant design;...

The LIVETARGET Yellow Perch Rattlebait is the ultimate searching tool. Its loud, harmonic rattle can be heard chiming from well below the surface, attracting all freshwater game fish. It’s strategically designed to have a realistic Yellow Perch...

Rainbow Smelt are common forage to Northern game fish such as Walleye, Salmon, Trout, and Smallmouth Bass. Smelt are mostly found in Northern reservoirs and in and around the Great Lakes.The Jerkbait hosts a weight transfer, suspends and has a deep...

Rainbow Smelt are common forage to Northern game fish such as Walleye, Salmon, Trout, and Smallmouth Bass. Smelt are mostly found in Northern reservoirs and in and around the Great Lakes.The Jerkbait hosts a weight transfer, suspends and has a deep...

Rainbow Smelt are common forage to Northern game fish such as Walleye, Salmon, Trout, and Smallmouth Bass. Smelt are mostly found in Northern reservoirs and in and around the Great Lakes.The Jerkbait hosts a weight transfer, suspends and has a deep...

Rainbow Smelt are common forage to Northern game fish such as Walleye, Salmon, Trout, and Smallmouth Bass. Smelt are mostly found in Northern reservoirs and in and around the Great Lakes.The Jerkbait hosts a weight transfer, suspends and has a deep...