13 Fishing Lures

This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your...

Built with two one-knocker mechanisms which synchronizes to generate differing pitches. The large head chamber amplifies a higher pitch with stainless steel sounding while a larger tungsten rattle in the smaller rear chamber makes a deeper pitch. The...

Do you want 5 - Star chef to cater your breakfast on tournament morning? Too bad. If you do want to catch the biggest fish in the tournament, throw this. Available in various depths and sizes to fit any situation you request. The slim, erratic profile...

You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of them. Every single one. That's why these bad boys come rigged in a broad array of options. Added bonus, the VMC black...

Slender suspense. The Loco Special creates the chaos of prey in peril. Tapping into the inner predator, the Loco Special will dart and pause in a manner most enticing to the most finicky of fish and literally forcing them to strike. Weighted for...

When you take the ultimate application of finesse techniques, develop and refine them into one package, this is exactly what comes out. It’s all business in the front with a custom machined aluminum prop, and a downright party in the back with the...

Our walking Trash Panda slides through the thick gnar because that’s exactly where it was designed to fish clean. Note the unique topside Blowhole. Instead of hitting heavy cover and filling with water, the walking Trash Panda rebounds by sucking...

This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your...

Listen closely. Anyone who can't catch a fish on this bait needs to sell their boat and buy knitting equipment. The Gordito is the perfect little nugget of fish catching excellence. The internal weighting system allows you to cast this dynamic little...

Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations...

Redesigning the way you fish heavy cover; the Motor Boat combines the action of buzz style lures with the ability to fish through anything. A soft plastic body is embedded with a heavy gauge hook. The Evolve custom design blade has an internal swivel...

Designed to produce a topwater delivery in cover where traditional baits dare not venture. With heavy duty hooks, internal rattles, and hybrid construction it is engineered for fishing supremacy. Hybrid Body Construction Provides Weedless Design Free...